Foxy was launched in 1982 with the little Fox. Since then it has established itself as one of the most popular brands in the market, with consumer awareness of over 90%. For several years it has been among the three top-selling brands in the markets where the Group has been active for the longest time, namely Italy, Poland and Spain, and is establishing itself in the French market as well. The success of the Foxy range is based on three pillars: product quality, constant innovation and solid advertising support.
